You’re about to view some examples of successful ad campaigns. Success not measured by how much the ads were ‘liked’, but instead, success measured by how much sales increased.
This was a classic problem-solution strategy with an atypical, non-pharmaceutical creative execution.
Instead of generic shots of winding roads in Tuscany, here’s a car campaign that’s about real people. A campaign centered on their personal success stories and their Porsches.
The creative strategy: You’ve worked hard to achieve what you have. Go ahead, you’ve earned the right to reward yourself.
Next, a small space print campaign that shows you what can be done with an extremely limited ad budget. It was a difficult assignment because multiple vendors were involved. As soon as our campaign began, sales increased an average of 48% across all vendors.
How do you make a memorable TV spot about a very mundane problem.
One of our many promotional ads for the Sacks retail chain.
This particular ad generated so much store traffic, that all sales records for a single day of business were broken.
Demand generated by our trade print campaign helped this small, unknown company get distribution in a market segment dominated by major brands.
When this ad campaign ran, new club memberships climbed 23 %.
Here’s a TV spot that won every major creative award in the world, including the Cannes Gold Lion and the International Clio. Originally produced for the UK, this commercial ran for four years in eight different European countries. Most important, this spot established the Philips name as synonymous with cordless shavers and gained the highest market share in each country.
During the recession, when sales of most imported cheeses suffered a dramatic decline, we decided on a value strategy. As a result, purchases of Dutch cheese held steady.
A classic creative execution of a product advantage.
This was developed as in-store collateral, to sway indecisive customers.
Next, how do you sell yet another hamburger chain?
Find something unique to say about the chain, that doesn’t include the word ‘patty’.
Masters, a very upscale London restaurant frequented by celebrities and paparazzi. So rather than go with the usual food strategy, we went the rich and famous route - employing a creative execution that was both subtle and discrete.
The Bacara. New face lift. New management. Not your parents’ traditional resort.
Next, Debra Winkler Personal Search, an alternative to online dating where you can actually talk to someone about finding a compatible partner.
Naturally, part of our ad campaign capitalized on the horror stories of online dating.
By year two of our campaign, company revenues had tripled.
If you’re viewing this on your smartphone, the next page will probably scare you.
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